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S.D. Brahmankar
India's rural markets on fast track
South & West zones dominate in consumer finance
FMCG market for mass products to remain stationary
Bicycle ownership in rural north is declining; while that of two wheelers, specially motor cycle segment, is rising fast
Consumer finance the key driver of durable sector growth
Rural consumers without access to electricity hold potential for affordably packaged durable products - e.g. a television set with a battery and recharger
That's aspiration to consume in India
Monsoons in India have a lagged effect on consumer markets
Consumer finance becoming marketing tool for durables sector
FMCG sector suffers from a self-induced brand erosion on account of get-2-buy-1 phenomenon
35 million salaried households are the backbone of consumer class accounting for 45% of total consumption
Consumer classification needs revision
Experienced Consumer Market Researcher
